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Mariusz Orzechowski

The Director of the Polish Branch of NEC Display Solutions Europe GmbH in Poland, Founding Member of POPAI Poland, Vice President of the Management Board of the Polish Digital Signage Association, also A graduate of the IT Department at the AGH University of Science and Technology in Krakow. He co-created and has successfully managed the Polish branch of the Japanese corporation for past 15 years. For more than 25 years, his professional career has been closely related to the IT sector. Apart from to managing the branch of the corporation, he has been involved in the introduction of new advanced products and solutions on the market. He is particularly interested in new market sectors. For several years, he has had a passion for information systems and digital advertising - Digital Signage. A co-founder of the sector associations: the POPAI Poland and the Polish Digital Signage Association. Since January 2009, he has held the post of Vice President of the former.

Lech Kaczoń

Experienced manager with long-term practice in outdoor advertising industry, media and marketing, sports’ journalist and traveler. Co-originator of Austrian owned Outdoor Group in Poland. Co-founder of Polish division of the International Advertising Association (IAA), Outdoor Advertising Association and the Economic Chamber of Outdoor Advertising in Poland being currently at the position of the President of the last one. Full member of the Association of Polish Translators and Interpreters. Author of the Outdoor Advertising Proceedings Code. Organizer of non-commercial poster exhibitions, Cracow Festival of Ad Poster, media and trade events. Initiator of number of social initiatives. Author of studies on the Polish and European outdoor advertising market and infrastructure.

Dirk Hülsermann

Dirk heads NEC’s newly established DOOH Solutions (Digital-out-of-Home) business. He will use his industry expertise to implement the European market launch of NEC’s ad-serving platform VUKUNET, a web platform for the entire advertising workflow on DOOH networks, which has already been successfully launched in the US.

Dirk Hülsermann established himself as an expert in the advertising and media industry and a specialist in the field of digital-out-of-home advertising in the course of various management positions in large multi-national companies and in his role as founder and president of the Out-of-Home Video Advertising Bureau Europe (OVAB Europe).

Dirk started his career at a Klinger Group company before moving to Kyocera in 1997, where he became Director for Marketing and Corporate Communications in 2001. In 2005 his path took him to Mitsui Europe, where as Business Development Manager EMEA in the Investment Division he was responsible for strategic investment in the fields of New Media and Digital-Out-Of-Home. Over the last three years Dirk worked as Director Business Development International for Neo Advertising. In this position he drove the rapid growth of this international group, in particular in the DOOH segment.

Beside these activities Hülsermann is Trustee and Managing Director of a Family Trust, which does support charity projects to deprived children.

Bogusław Kwarciak

Bogusław Kwarciak is a strategic Director of Opus B advertising agency, he is an university lecturer too. By profession a psychologist. He is making research in various fields of social communication. The first doctoral degree he gain on the Jagiellonian University, the second one (Ph.D) in the University of Connecticut at Storrs in USA, where he worked as research fellow. His scientific achievements include scientific publications, popular science, books and expertises.

Andrea Le Vot

Andrea Le Vot is Marketing and Research Manager at BlueFox, European Leader in providing content for digital out-of-home screens. She is graduated by the Institute of Media and Communication of the University of Hamburg in Media Culture and Cultural Anthropology. Experienced in market and media research as well as in audiovisual production, she is fascinated by Digital Signage and the possibilities that this media offers. At BlueFox she is inter alia in charge of research on the impact of content choice and presentation forms and works on the development of new products.

Jacek Kotarbiński

An expert on strategy and operational marketing since 1989. He is interested in the effectiveness of marketing, sales processes, management and development of innovative brands. Since 2007,the GM of Polish POPAI The Global Association for Marketing-at Retail. Member of the global Board of Directors. Co-editor of the magazine "Trade Marketer. " Graduated in Management at Kepler University in Linz (BW) (1991). MBA degree from the Akademie Westerham, Germany (1996).

Certified quality management systems auditor (QMFA) (1994). Scholar of Carl Duisberg's Foundation (1996). Management consultant, trainer and coach of many teams of marketing and sales. Trainer at programs of Chartered Institute of Marketing. A member of Superbrands Council in Poland.

Miquel Martin

Miquel Martin is a Senior Researcher at the NEC Laboratories Europe.

He received his MSc in Telecommunication Engineering from the Polytechnic University of Catalonia, and has been working at the NEC Laboratories since. In this 8 years, his research has spanned from sensor technologies to the behavior and situation model that can be derived from them.

His current focus is the integration of sensor information into the Digital Signage world. The objective is two-fold: firstly, increasing user engagement through personalization and new interaction modes, and secondly, improving audience measurement technologies to create auditable proof of the impact of a Digital Signage installation.

Łukasz Szotek

IT Director. Graduate of University of Bielsko-Biała on the faculty of Management and Informatics. From the beginning bounded with INFOBOX ltd. from Cieszyn. Technical and informatics specialist. The initiator of modern technologies and informatics solutions in INFOBOX Ltd.

Mirosław Jamróz

Graduate of AGH University of Science and Technology. Entrepreneur bound with INFOBOX Ltd. from Cieszyn from the beginning of the company. Mirosław Jamróz is Operations Director for Production. He manages Project department and is responsible for new INFOBOX projects development.

Paweł Noga

Paweł Noga is a member of the board and a co-founder of DDS Poland. After 9 years of experience in IT consulting and by work for many international corporations like: Carlsberg, Heineken, LOT, Polsat, Esselte, Ferrero, in 2005 Paweł started new experience with Digital Signage. In 5 years he created the leading provider of comprehensive digital signage solutions and digital communication in Poland.

Leszek Golonka

Leszek Golonka is a member of the board and a co-founder of DDS Poland. He’s got economical education and is entrepreneur by passion. He gained experience by working in international corporations and by managed his own firms. From many years he is involved in projects connected with new media market. From the beginning of DDS Poland he is responsible for the new product development and sales strategy.

Grzegorz Góralczyk

He’s got cultural education and is an artist and manager by passion. In his work he uses humanistic approach to business and technology. He specializes in marketing strategy with the use of multimedia mediums. He gained experience with the cooperation of the biggest Polish advertising agencies. He realized Digital Signage projects inter alia for Empik, Żabka, Piotr i Paweł, Warta, ING Bank Śląski, PLAY.

Grzegorz Góralczyk leads Digital Signage department in SQM. He is constantly looking for new solutions, which can deal with contemporary marketing communication challenges.

He is an active Polish Digital Signage Association (PDSA) member, leading the group responsible for the content quality. His motto is that although„Content is King” but „Experience is God”.

Daniel Gasser

Daniel is leading the Business Development of Grassfish Marketing Technologies. Since 2008 he is in this position and responsible for the continuous growth and success of Grassfish one of the leading companies offering a CMS for Digital Signage and Content. Not so much focused on pure DOOH - advertising networks - but deeply involved in enabling and establishing effective communication solutions for Retailers, Banks, Airlines, Pharmacies and many other sectors, Daniel established a powerful Grassfish partner network with an impressive list of customers from all over Europe, Asia and now also the US.

Daniel is in the industry since 1999 where he founded his own Digital Signage Software and Content Company in Switzerland and expanded that to Vienna, Austria and Kuala Lumpur, Malaysia the earlier days. Daniel established from a pioneer to an international expert with a large industry network. He sold his company in 2006 and founded his Switzerland based company Relevance Consulting - mainly a network of digital marketing experts and producer of the Relevance E-Magazine for Digital Signage and beyond.

Agata Sitko

She is passionate about history and culture, always on guard of our Polish cultural heritage. From more then 10 years she is bounded with professional multimedia systems industry, both in sales department and in project office. She works for TRIAS for 6 years and is involved in making and developing fixed installations department and integrated audiovisual systems. Her biggest achievements are prestige Museum projects like: Schindler Museum and Rynek Underground.

Agata Sitko is Vice Sales Director of AV Integration TRIAS S.A.

Tomasz Sepioło

Graduate of AGH University of Science and Technology on Electronic faculty. Chief in Technical and Trading departments of ETC ltd, BOSH ltd, PERFOPOL ltd, MAN BUS ltd. Since 2002 the owner of SOLIX company which is a provider of equipment for visual advertising.

SOLIX is the polish representative of GOODVIEW – professional advertising monitors and digital frames manufacturer. Closely cooperates with NEC and HYUNDAY in monitors providing. SOLIX cooperates with providers of Digital Signage software and interactive application based on image recognition technology and Artificial Intelligence.

Tomasz Beuch

Co-founder and Vice-Chairman of the Board at MAGIT sp. z o.o., for 20 years has been the head of the IT sales department, focusing on infokiosks, digital signage solutions and touch monitors. For the past decade he has been committed to the development and sales of innovative touchscreen solutions used in infokiosks, POS systems, visual presentation and automation. All of this effort is driven by the mission we all share at MAGIT: "Magit is leading the way in modern media industry. We make an innovative Company". Currently he is responsible for the deployment of interactive digital signage systems featuring large-format touchscreens. Graduate of the Wroclaw University of Technology in IT and electronics. Interests: travelling, windsurfing, basketball, tennis. Core values: experience, reliability and harmony of activity.

Bartłomiej Brede

Bounded with DS market since 2007 by the work in creation department in PRN Poland.

Since June 2009 Head of Creation in PRN Poland.

Before PRN he has worked as a creative/copywriter in Warsaw advertising agencies such as VA Strategic Communications, Marketing&Media, Martis and work as creative director in Katowice D'Advertising (Diskau group).

Damian Jackowski

Graduate of Poznan University of Technology, the Faculty of Computer Science and Management, majoring in Multimedia. Actually PhD student dealing with issues of image processing using digital signal processors.

Associated with the TDC Polska company as Specialist for the IT and engineering. Leader of the team responsible for preparing the Digital Signage applications, supervise the implementation and development of new projects. Currently IT Director.

Paweł Kryszak

From the very beginning of his professional career working in Digital Signage branch (with focus on large LED screens). Since 1995 has co-designed and implemented pioneering installations of large format information systems for sports, public information, passenger information and advertising. Originator of successful project of full color LED screens (one of the first in the world).

As a founder and managing director of DYSTEN Ltd. has consistently developed company products and promoted cooperation with world leadings companies like SCALA, NEC, AOpen, Display Link.

Wojciech Kosek

Technical Manager of polish branch of NEC Display Solutions. Graduate of Computer Science and Econometrics at management faculty in Cracow University of Economics. Specialist of display technology, colour management and Digital Signage. Before NEC he manage graphic studio in one of Krakow's publications. IT journalist.

Krzysztof Zaleski

PM for additional services for data networks such as: POS-TV in TP dla Biznesu. Member of PDSA.

Trained as an economist, carried out a project for a network of Orange showrooms, currently supports the project management's internal TP. He specializes in cooperation with international providers of DS solutions.

Wojciech Grendziński

Graduate of the University of Gdańsk: Faculty for History. He entered his business path in 1992 as a Sales Representative in Masterfoods Polska; He quickly advanced in his career and became Management Board Representative in the area of Sales; 16 years later, he was leaving the company as a National Field Sales Manager. In February 2008 he joined IMS S.A. as Chief Sales Executive and Management Board Member. Currently, in the position of Executive Vice President, he is in charge of handling sales in the area of Sensory Marketing (Audio Marketing, Aroma Marketing, Digital Signage) which also comprises sales of audio and video advertising content geared for shopping malls and Points of Sales.

Tomasz Wojciechowski

Vice-president of EVEO. His passion is setting new trends in the view industry. He has always believed that the future will be multimedia, full of screens and information. Nowadays he fully realizes his dreams by work in EVEO and by the most prestige implementation in Poland.

His presentation always become an event, about which people speak for a long time. This time will be the same.

Piotr Kulesza

Chef of Active Accessories department in C&C Partners.

Graduate of Management faculty at the University of Economics in Poznań. Since 2003 he works for C&C Partners. Founder of Active Accessories Department. He specialized in Digital Signage solutions, most of all in the distribution system of image and sound. With his team he successfully launched the biggest DS projects in Poland. A fan of sailing.

André Koitzsch

Sales Director for EMEA at Minicom Digital Signage, a leader in providing advanced media delivery solutions and innovative management platforms for Digital Signage networks. Andre has held various positions in sales and operations in international companies since 1995. André has 13 years of experience in the distribution channel world in companies such as Actebis, a leading Pan European IT distributor. He also served as Chief Sales Officer for Swiss Bibliotheca RFID, worldwide leading provider of RFID solutions for libraries, with a sales responsibility of $15M USD. André holds a degree in Electrical Engineering from Technical University of Dresden (Germany).

Paweł Samsel

Graphic designer, IT specialist and project manager. Graduated in Graphic Design from Warsaw School of Advertising, Information Technology with specialization in Operating and Network Systems from Łazarski University and Multimedia Systems from Military University of Technology.
In years 2007- 2009 cooperated with an advertising agency in creating spots and media advertisements in printed and electronic forms. In years 2009-2010 lead multimedia projects as a business analyst in Avantis. Currently works on Pocztowa.TV project in Net-Technology.

Maciej Mielcarek

Sales and Marketing Director, Board Member at Aduma Ltd, the only producer of interactive technologies in Poland and one of the world's first operator of interactive digital signage networks. Maciej started his career at YapiKredi Bank in Istanbul. From 2007 until 2010 he worked for Fiat Group Automobiles in Turin as Manager for Sweden, Australasia and prior to that as Strategic Marketing and Planning Manager for Export Markets. Maciej graduated in International Economics and Management from Bocconi University in Milan, Italy. He holds a Master of Science in General Management (Bocconi) and CEMS Master in International Management.

Aleksander Janicki

An artist, creator of numerous multimedia installations (inter and semi –active) presented in Poland and abroad. He has participated in international presentations of Polish art, author of concept projects in the field of multimedia such as: in Polish Pavilion in Japan (2005), Museum of Place in Schindler’s Factory (2006), Stanisław Wyspiański pavilion in Cracow (2007), Garden of Fine Arts in Cracow (2008), Centre of Contemporary Art “Sign of time” in Torun(2007/8). Recently media consultant at the Centre of Contemporary Art in Torun (2008) and in Modern Art museum in Cracow (2009). On the occasion of Chopin year he realized three Project in public area like: „Upadły Fortepian”, Przyst@nek”, Chopin SAT” (2010). Currently he presents installations “Finger mark”, “Camera Obscura” and “Haiku” in Cracow on the occasion of the year of Czesław Miłosz. SARP prize /Cracow/ for the best project in 2005, Nationwide SARP 2006 award, The award of the Minister of Infrastructure on the I level 2006, Contractworld Award 2007 Hanower.

Miłosz Jaszczur

Coordinator of internet projects in 4D Media Relations. Graduate of AGH University of Science and Technology in Cracow at Mechanical Engineering and Robotics faculty and at Management and Production Engineering faculty. Since 2009, actively interested in issues of Digital Signage . Currently involved in development of the first polish professional branch portal.


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