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Conference Agenda

Day I - Market, Advertisement & Content

9 am - 10 am
Registration
Welcome coffee
Digital Signage Expo (9 am-5pm)

Block 1 - Introduction

10 am - 10:15 am
Conference opening, PDSA Awards 2011 nominations - Mariusz Orzechowski, Vice President of the Polish Digital Signage Association

Block 2 - DS Market

10:15 am - 10:30 am
Is it true that there are almost 100,000 DS media in Poland already? Review of the Polish DS market - Mariusz Orzechowski, Vice President of the Polish Digital Signage Association

10:30 am - 10:45 am
European DOOH Market update - Dirk Hülsermann, President of OVAB Europe

10:45 am - 11 am
The past, presence and future of the OOH market in Poland
- Lech Kaczoń, President of IGRZ

Block 3 - Advertisement (part I)

11:00 am - 11:15 am
Large outdoor displays - Mirosław Jamróz, Infobox, COO for Production

11:15 am - 11:35 am
VUKUNET - proficient use of time available on DS displays - Dirk Hülsermann, DOOH Solutions Manager, NEC Display Solutions

11:35 am - 11:50 am
Proof of Display - make sure that your content has been displayed - André Koitzsch, Sales Director EMEA, Minicom Digital Signage

Coffee break (11:50 am - 12:10 pm)

Block 3 - Advertisement (part II)

12:10 pm - 12:25 pm
The strategy of communication with digital signage systems vs creating a content - Paweł Noga, Board Member and Co-founder of DDS Poland DDS

12:25 pm - 12:55 pm
Professional displays for Digital Signage advertisement systems - Wojciech Kosek, Technical Manager - NEC Display Solutions

12:55 pm - 1:10 pm
DS in shopping malls - free choice or mandatory already? - Wojciech Grendziński, Vice President of IMS SA

1:10 pm - 1:25 pm
Implementation of Digital Signage networks in the Poczta Polska offices - Paweł Samsel, Project Manager, Pocztowa.TV in Net-Technology

1:25 pm - 1:55 pm
Ways of measuring advertisement reception by viewers in DS TV networks with the use of video cameras: models and examples - dr Bogusław Kwarciak, Strategic Director at Opus B Advertisement Agency and university lecturer

Lunch (1:55 pm - 2.45 pm)

Block 3 - Advertisement (part III)

2:45 pm - 3 pm
Effective DS tools in trade sector - Jacek Kotarbiński, GM of the Polish branch of POPAI The Global Association for Marketing-at Retail

3: pm - 3:15 pm
Review of the most interesting examples of DS advertisement systems - Mariusz Orzechowski, Director Sales & Marketing NEC Display Solutions

Block 4 - Content

3:15 pm - 3:30 pm
Content Philosophy - The Way to Successful Digital Signage - Andrea Le Vot, Marketing &Research Manager at BlueFox

3:30 pm - 3:45 pm
Seven Sins of Polish Digital Signage - Bartłomiej Brede, Head of Creation at PRN Poland

3:45 pm - 4:00 pm
Content Day - Summary

4:00 pm - 4:30 pm
Debate: Development Directions for DS advertisement market in Poland

4:30 pm - 5 pm
End of first day of the conference

6:30 pm
Gala - announcement of PDSA Awards 2011 results

Day II - Information, image, business, trends

9 am - 9:10 am
Opening second day of the conference - Mariusz Orzechowski, Polish Digital Signage Association
Welcome coffee
Digital Signage Expo (9 am - 5 pm)

Block 5 - Market Education for Digital Signage - why is it worth joining?

9:10 am - 9:25 am
Polish Digital Signage Association - Mariusz Orzechowski, Polish Digital Signage Association

9:25 am - 9:40 am
OVAB Europe - Dirk Hülsermann, President of OVAB Europe

9:40 am - 9:50 am
DS in the Internet - Miłosz Jaszczur, Internet project Coordinator at 4D Media Relations

Block 6 - New Trends in DS

9:50 am - 10:05 am
Engaging Digital Signage. Polish experiences and communication effectiveness of interactive Digital Signage carriers - Maciej Mielcarek, Szef Sprzedaży i Marketingu, Członek Zarządu Aduma sp. z o.o.

10:05 am - 10:20 am
Digital Signage - yesterday, today, tomorrow - Arkadiusz Hruszowiec, Intel Market Development Manager CEE Embedded Computing Division

10:20 am - 10:35 am
Modern Digital Signage - global trends review - Daniel Gasser, Business development manager, Grassfish Marketing Technologies

10:35 am - 11:05 am
Context Aware Digital Signage Using Sensors to understand your audience - Miquel Martin, Senior Researcher, NEC Laboratories Europe

Coffee break (11:05 am - 11:25 am)

Block 7 - DS in administration and public spaces

11:25 am - 11:40 am
DS systems in hotels, tourism, sports buildings, education, cinemas - Mariusz Orzechowski, Director Sales & Marketing NEC Display Solutions

11:40 am - 11:55 am
JobMEDIA – MAGIT integrated information and client service system at the job market - Tomasz Beuch, Co-founder and Vice President of the Board at MAGIT sp. z o.o.

11:55 am - 12:10 am
DS system in museums - Agata Sitko, Z-ca Dyrektora Handlowego AV Integration TRIAS S.A.

12:10 am - 12:25 am
Multimedia in architecture and art - Aleksander Janicki, Visual artist

Block 8 - DS as an own communication channel

12:25 pm - 12:40 pm
„WOW Effect” - the place of digital signage in a strategy of communication - Grzegorz Góralczyk, Head of the Digital Signage department at SQM

12:40 pm -12:55 pm
Modern digital signage systems - review of global trends - Leszek Golonka, Board Member and Co-founder of DDS Poland

12:55 pm - 1:25 pm
DS TV in companies and institutions: new forms of internal and external communications and employee integration - Dr Bogusław Kwarciak, Strategic Director at Opus B Advertisement Agency and university lecturer

Lunch (1:25 pm - 2.15 pm)

Blok 9 - Backstage DS business

2:15 pm - 2:45 pm
Where to start, what to pay attention - a course on creating DS systems - Mariusz Orzechowski, Director Sales & Marketing NEC Display Solutions

2:45 pm - 3 pm
Secrets of the Polish DS - Tomasz Wojciechowski, Vice President of EVEO

3 - 3:15 pm
Info kiosks - functions and application - Łukasz Szotek, Infobox, Head of IT department

3:15 pm - 3:30 pm
Simple Digital Signage applications for commercial purposes - Tomasz Sepioło, SOLIX proprietor

3:30 pm - 3:45 pm
Digital Signage in small buildings - Wojciech Kosek, Technical Manager NEC Display Solutions

3:45 pm - 4 pm
Functionality of an advanced managing system for Digital Signage networks - Damian Jackowski, TDC, IT Director

4 pm - 4:15 pm
Just a couple of seconds! Outdoor DS systems - Paweł Kryszak, Managing Director at Dysten

4:15 pm - 4:30 pm
AV signals transmission over longer distances - Piotr Kulesza, C&C Partners

4:30 pm - 4:45 pm
Problems occurring in a three-sided business model of cooperation and ways of solving them for Digital Signage customers - Krzysztof Zaleski, PM of Business Department at POS-TV TP

4:45 pm - 5:15 pm
Debate: Development directions for DS business and industry

5:15 pm
Summary and end of conference

PROFILE OF PARTICIPANTS

• Marketing Directors and Managers
• Communications and PR Directors and Managers
• Media Directors
• Product and Brand Managers
• Marketing Specialists
• IT Directors, Managers, and Specialists
• Advertising Agencies Directors
• Digital Signage Network Operators
• Venture Capital
• Directors of research and consulting companies
• Directors of design and interior design studios
• Directors/Managers of municipal promotion departments (region promotion)
• Other people interested in the modern digital communications - Digital Signage

 
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