II International Conference
Digital Signage Trends
2011
Digital Carriers
As An Element Of Modern Marketing Communications
Honorary Patronage: Polish Digital Signage Association
General
Sponsor: NEC Display Solutions
Venue: Novotel Airport Hotel,
1. Sierpnia 1, Warsaw
Date: 7-8 June 2011
THE REPORT
The second edition of International Digital Signage Trends Conference
2011 was finished on the 8th of June this year in Warsaw. Over 250
people interested in subject of digital marketing communications were
taking part in this event. During the two-days lasting forum were made
thematic discussions which attracted huge interest and about 40 lectures
was given. The substantial patronage over the enterprise – which was
organized by 4D Media Relations Agency – took trade society The Polish
Digital Signage Association.
The Conference has shown wide range of multimedia solutions used in
modern marketing communications – and I think this is its great success.
The combination expo part with conference seems to be right idea, and
even more – we have connected almost every realm of knowledge related to
Digital Signage – comments Grzegorz Góralczyk, Director of Digital
Signage Department in SQM.
When organizers were constructing the agenda, they have regarded the
matter very widely and in detail. First of all, many case studies were
analysed during the Conference, both polish and foreign. The lectures
about realization of Digital Signage systems were dedicated to
implementations, inter alia in shops like Empik or Tesco, airline
Lufthansa, BMW showrooms, Burger King restaurants, also in commercial
galleries and clubs. Participants might find out more about such news
like e.g. interactive mirrors or kiosk with digital menu to collect
orders.
Not only advertising systems were presented, but also those dealing with
information, e.g. supporting public administration or law courts. Issue
of equipment was widely discussed during the Conference as well. The
extensive thematic blocks were related to carriers, Digital Signage
players and DS software.
The participants of Digital Signage Trends 2011 with huge interest were
taking part in Content Day, conducted by Andrea Le Vot, Marketing &
Research Menager at BlueFox company, which is european lider in
providing content for digital monitors. At the meeting, there were some
examples of using content on displays. The mistakes made within creating
multimedia resources were commented and analysed in detail. The
participants of Content Day, who only start with own Digital Signage
business, had chance to discuss with colleagues and to find out more in
this matter.
During two days of Conference, there was also the Digital Signage Expo
at the same time as lectures. The producers of equipment, DS computer
solutions and subjects projecting, implementing and managing DS networks
presented their solutions in two exhibition halls, in the area of 400 m2.
Lectures and trainings became the background for many fruitful business
conversations, because the Conference involved the main players on DS
market in Poland, as well as many companies and institutions interested
in this form of communication with client.
Pawel Noga, Member of Management in DDS Poland Sp. z o. o. said about
Digital SIgnage Trends: DST Conference 2011 was very important event
in digital signage branch in Poland. More and more people and companies
– final customers – interested in digital communication took part in
very comprehensive panels and lectures, which means the real need of
education the market and show the best practices and exchange the
opinions. A lot of companies, which compete with each other commonly,
during this occurrence united their forces in order to propagate the
idea of modern technologies used in business. Thanks to foreign guests’
presence, DST is becoming international event, its prestige is growing
and the visitors may familiarize with solutions used in Europe or in the
world. To sum up, I think DST this year was successful enterprise, which
opens the way to our branch and allows potential clients to get to know
about available solutions and achievements in direct way. I am sure that
our company will participate in next DST events.
During the Conference, the Polish Digital Signage Association awarded
prizes to companies, which are using modern Digital Signage products in
advertising, promotional and informative systems, as well as to content
creators, producers and integrators of Digital Signage systems, DS
networks and objects owners. The Contest’s target was to reward in few
categories best products and services, applied in Digital Signage branch
in Poland and their promotion at the DST 2011 Conference. One of the
winners was SQM company. For SQM, it was first meeting like this, so
we are glad the more so because we had chance to present innovative
solutions Grassfish, and at the same time our work was appreciated by
the PDSA award for model Digital Signage installation at Remes Hotel
– said Grzegorz Goralczyk, the Director of Digital Signage Department in
SQM.
Mariusz Orzechowski, initiator of the Conference, Vice President of
PDSA, Director of NEC Display Solutions in Poland, said after it was
finished: I assess DST 2011 very positive. Of course my opinion is a
bit subjective, because I was strongly engaged in essential preparing
DST 2011, however from the perspective of my expectations both as an
organizer and as a sponsor, I find DST 2011 a great success. Very tight
conference schedule was put into practice entirely and thanks to this
participants might take part in so 39 interesting and – what is
important – various lectures, everybody could choose something for
himself. The expo part, which was not only bigger in 2009, but first of
all it was much more essentially interesting, also attracted more
participants’ attention. I was afraid of the interest about the Content
Day and PDSA Contest, because both were organized for the first time.
For the Content Day there was small room, originally planned for 10
people. At the meeting there were 14 people who participated actively.
It has shown that thematic trainings are needed and it is worth
continuing with improved formula from year to year. The same was with
the Contest, which attracted huge interest: 26 works were nominated,
which is really great success, especially as for the first time and very
short period of application and preparation. The international jury had
to devote much time for familiarizing and proper estimating every work.
In backstage interviews, later e-mails there were very positive comments
and first opinions from sponsors/partners dealing with formula and
organization of DST 2011 and also declaration, that for sure their
companies will take part in next DST 2012. As we regarding the sponsor’s
point of view, I don’t remember any event while our tradesmen would be
such occupied by concrete conversations about our solutions presented
during DST 2011. To recapitulate, the whole enterprise costed us a lot
of effort, but we are sure it was worth doing.
Media patrons of this enterprise were: TV Biznes, OOH Magazine, Modern
Office Manager, Gazeta Bankowa, Visual Communication, CRN, Hotelarz,
Infomarket, Trade Marketer, TPSM and portals: Wirtualna Polska,
Marketing przy Kawie.
The nominal sponsors of the Conference were companies: NEC Display
Solutions, Infobox, DDS Poland, SQM.
