Digital Signage is the fastest developing branch of modern marketing.
The applied technology and high quality advertising creations bear fruit
in the establishment of an ever increasing number of modern networks.
Carriers in the form of LCD displays, video walls, LED walls, or
projectors cease to be treated as technical novelties and become
increasingly popular advertising media. With the use of central and
remote operated network of digital screens, promotion, information, or
entertainment content can be disseminated effectively.
A Digital Signage system consists of the following components: •
Carriers - displays. • Signal sources - players, servers along with
distribution systems. • Content management software. •
The content delivered by the Digital Signage carriers is extremely
varied - depending on the client’s needs, a digital carrier may display
a simple text message, logotypes, banners, static graphic files,
animations, films, or even TV programmes or web portals.
Advantages of Digital Signage: • High message effectiveness. •
Attractive manner of presenting the information. • Substantial impact
on the sale level or brand awareness increase. • Possibility to
quickly modify the message – also via the Internet. • Fast
communication with many recipients at the same time – in one or in many
locations. • Content and hardware administration from one central
point. • Modern aesthetic-looking carriers. •
Application of Digital Signage solutions is recommended everywhere where
it is necessary to deliver up-to-date and dynamically changing
information. Most often the digital systems for the communication with
the client are used in: • Shops and shopping malls. •
Service outlets, institutions, offices. • Airports, stations,
hospitals, outpatient clinics. • Hotels, restaurants, pubs. •
Museums, exhibitions halls. • Banks and other financial institutions. •
As well as many other places.
Today, Digital Signage offers us unlimited possibilities.
PROFILE OF PARTICIPANTS
• Marketing Directors and Managers • Communications and PR
Directors and Managers • Media Directors • Product and Brand
Managers • Marketing Specialists • IT Directors, Managers,
and Specialists • Advertising Agencies Directors • Digital
Signage Network Operators • Venture Capital • Directors of
research and consulting companies • Directors of design and interior
design studios • Directors/Managers of municipal promotion
departments (region promotion) • Other people interested in the
modern digital communications - Digital Signage