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Digital Signage

Digital Signage is the fastest developing branch of modern marketing. The applied technology and high quality advertising creations bear fruit in the establishment of an ever increasing number of modern networks. Carriers in the form of LCD displays, video walls, LED walls, or projectors cease to be treated as technical novelties and become increasingly popular advertising media. With the use of central and remote operated network of digital screens, promotion, information, or entertainment content can be disseminated effectively.

A Digital Signage system consists of the following components:
• Carriers - displays.
• Signal sources - players, servers along with distribution systems.
• Content management software.
• Content.

The content delivered by the Digital Signage carriers is extremely varied - depending on the client’s needs, a digital carrier may display a simple text message, logotypes, banners, static graphic files, animations, films, or even TV programmes or web portals.

Advantages of Digital Signage:
• High message effectiveness.
• Attractive manner of presenting the information.
• Substantial impact on the sale level or brand awareness increase.
• Possibility to quickly modify the message – also via the Internet.
• Fast communication with many recipients at the same time – in one or in many locations.
• Content and hardware administration from one central point.
• Modern aesthetic-looking carriers.
• Cost-effectiveness.

Application of Digital Signage solutions is recommended everywhere where it is necessary to deliver up-to-date and dynamically changing information. Most often the digital systems for the communication with the client are used in:
• Shops and shopping malls.
• Service outlets, institutions, offices.
• Airports, stations, hospitals, outpatient clinics.
• Hotels, restaurants, pubs.
• Museums, exhibitions halls.
• Banks and other financial institutions.
• As well as many other places.

Today, Digital Signage offers us unlimited possibilities.


PROFILE OF PARTICIPANTS

• Marketing Directors and Managers
• Communications and PR Directors and Managers
• Media Directors
• Product and Brand Managers
• Marketing Specialists
• IT Directors, Managers, and Specialists
• Advertising Agencies Directors
• Digital Signage Network Operators
• Venture Capital
• Directors of research and consulting companies
• Directors of design and interior design studios
• Directors/Managers of municipal promotion departments (region promotion)
• Other people interested in the modern digital communications - Digital Signage

 
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